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Unfortunately, strategic business decisions often get made by assumptions rather than with supporting data and analysis.
Utilising website analytics allows us to benchmark, measure, collect, analyse and report on activity to continually improve and optimise performance.
It therefore becomes critical to not only know how visitors find their way to your website but more importantly, the source of those visitors who ultimately “convert” (purchase, download, register, call or perform the action that’s the ultimate objective of your website).
Website analytics will also assist in identifying any problem areas of your website as well as potential opportunities.
Rooba implements strategies with a return on investment focus and the analysis and reporting needs to support the objectives. This includes the ability to track activity right through to final conversion.