Search Engine Marketing

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search_engine_marketing

Each and every day your target market is online seeking your services. Ninety (90) percent of these people commence their hunt in a search engine such as Google.

Research shows that the more prominent your website is in search engines, the more traffic you will receive.

Getting noticed online however is now more difficult than ever as the number of web pages in existence extends well into the billions. Additionally, competing companies are placing a greater focus on the online channel, as well as having to contend with new entrants, wholesalers and offshore providers competing for a ‘slice of the pie’. Furthermore, your target market is becoming increasingly savvy and time poor and with more choice available than ever before, it’s critical to hit the mark.

As a strategy for increasing your website’s traffic/leads/sales/revenue, for increasing customer retention or purely for branding, Rooba can help position you in front of your target market at the exact time that they are seeking your services.

See also:

Search Engine Optimisation

Each and every day your target market is online seeking your services. Ninety (90) percent of these people commence their hunt in a search engine such as Google.

Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising, also known as Search Engine Marketing (SEM), Google AdWords or Sponsored Links is a success based advertising model used by search engines, whereby an advertiser only pays when a user clicks on an ad and is taken to the advertiser’s website.