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Conversion optimisation is one of the most cost effective online strategies that seeks to increase the rate of conversions from visitors that are already visiting your website.
Companies invest significant time and money into driving traffic to their website. Lack of quality traffic is the number one reason why many websites fail however, the next most influential discriminator is site content. Without content optimisation, you could be forgoing conversions from the traffic you have attracted.
Rooba not only utilize our vast experience and website analytics but also a combination of post-click tracking tools, A/B split testing, multivariate testing and video analysis to optimize the performance of your website and improve your online investment.